Crafting Your Narrative: Communications for Impact
Ready to amplify your organization’s impact through effective storytelling?
By the end of this course, you’ll have a solid foundation to tell your story with confidence, engage your audience meaningfully, and amplify the impact of your work—harnessing the true power of strategic communications.
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Introduction
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Module 1: Foundations of a Communications Strategy
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Module 2: Defining Aligned Narratives
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Part #1: Building Connections with Emotional Marketing
Explores emotional branding and the importance of balancing empathy with automation to engage audiences meaningfully.
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Part #2: Storytelling for Maximum Impact
How to develop a strategic content plan that aligns with your organization's goals and engages your audience.
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Module #3: Optimizing and Scaling Your Content Strategy
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Part #1: Designing a Content Strategy
Creating engaging, high-quality content across digital channels to attract both paid and organic traffic.
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Part #2: The Art of Crafting Content
Master the art of creating impactful content that builds trust, drives engagement, and inspires action with strategies for compelling starts, authentic messaging, and powerful endings.
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Module #4: Planning and Executing Content Campaigns
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Part #1: Execution, Monitoring, and Iteration
Let’s bring everything together by building an annual calendar, that tracks planning and executing content campaigns that align with organizational goals.
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Part #2: Annual Planning & Campaign Strategy
How to stay on top of emerging market trends and adjust campaigns accordingly to remain relevant.
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Meet your instructor
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Meet your instructor ✳
Born and raised in beautiful Guatemala City, Natalia is a computer scientist turned designer and content creator.
After returning from getting her university degree in Taiwan, she worked for various creative agencies as a graphic, web designer and developer.
As Sunflower's former Creative Director, she led a transformative agency rebrand and collaborated with 15 of our clients on diverse projects spanning website design, branding, and communications strategy.
Today, she continues to contribute to Sunflower by leading this course, designed to provide thoughtful, relatable, and impactful strategies for enhancing communications.