Portfolio Case

Roots of Peace is a nonprofit in California, working to cultivate peace through agriculture in Afghanistan, Vietnam, and Guatemala. Roots of Peace supports farmers and traders, removing landmines and restoring agricultural productivity. We helped Roots of Peace advocate for their mission, amplify their message, and increase donations through social media and newsletters.

Social Media Management & Newsletters

Scope of project

✔️ Meetings with communications team to create and map out content and stay up to date with current events

✔️Monthly reporting

✔️ Posting schedule and strategy (Instagram, Facebook, LinkedIn, Twitter)

✔️ Bi-weekly newsletter creation using Mailchimp & Squarespace

✔️ Outward daily engagement 

✔️ Content planning and direction

✔️ Copywriting for captions

✔️ Hashtag research and strategy

✔️ Reel creation and posting

✔️ Regular story posting to promote engagement

Our Impact In Numbers

80% more reach

every month going from 3K to 13K in three months.

92% more reach

Going from an average of 1K people to 8K over the course of 6 months.

7K impressions

on average and 500 reactions on LinkedIn over the course of 6 months.

“Your contributions to the field of communications have been instrumental in advancing Roots of Peace’s mission, and I believe you possess exceptional qualities that make you an invaluable asset to any team.

I was recently named the 2023 recipient of the World Food Prize and I firmly believe that your exceptional communication efforts played a pivotal role in this achievement. By effectively conveying the tireless efforts and impactful work carried out by ROP on the ground, you ensured that our message was not only heard but also received by the World Food Prize Foundation.“

— Heidi Kühn, Founder & CEO, Roots of Peace

Selected Works ·

Selected Works ·

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Natun Guatemala: Social Media Management